Ken Block’s 2021 Race Livery x “It’s a Living”

  • Publisert Måned siden

    Ken Block

    Runtime: 11:12

    Ken Block and Hoonigan have teamed up with internationally acclaimed artist and designer It’s a Living (real name: Ricardo Gonzalez) to launch an all-new art package for Block’s race cars for 2021. This time, though, Block and Hoonigan are launching it in an unprecedented way: revealing the art in its purest form, before it’s applied to any of his race vehicles.
    Block has a long history of creating some of the most unique and distinct liveries in motorsports, with artist collaborations ranging from Death Spray Custom, Felipe Pantone, Troy Lee, and more. He’s undoubtedly raised the bar in automotive livery design - and done it in a unique way: tying into his history with street wear and footwear design trends. This year, Block aims to set the bar even higher, with a different approach to the process - pure art first, application later - starting with It’s a Living’s hand painted design on canvas. Then adapting those designs to Hoonigan’s apparel for an initial limited edition launch, and revealing the race cars at a later date.
    “I’m in a really unique position this year, being free to partner with different manufacturers for race cars, Gymkhana vehicles, trucks, etc. So, instead of launching the new livery art on just one of those vehicles, we are launching the graphics in a different and significant way”, said Block. “The graphics we launch every year are really important to me, so I'm absolutely stoked to partner up with It’s a Living for this particular project. I’ve been a big fan of his art for a while; his mix of calligraphy and graffiti-drip style, blended with gradients and some graphic art styling, just really works for me. So we’re showing it off in its purest form first - then adapting them to distinct vehicles I am using shortly after.”
    The project kicks off with Gonzalez' art hand-painted on a large canvas, which then translates to three unique product drops. The first drop, which includes a limited run of 100 high-quality prints, signed by both Block and It’s A Living, will be exclusively offered through NTWRK’s online retail app April 8th at 5pm PT. The product pack also includes a limited run of t-shirts (in both long sleeve and short) and a hoodie, with only 140 pieces of each item produced.
    Known for painting vibrant, building-sized typographical messages, Gonzalez’ style is a departure from the sharp, angular liveries Block has leaned toward in his previous liveries. “I'm really stoked to be working with Ken. He's really relaxed and detail oriented,” said Gonzalez. “I’ve never had my art adapted to a car. It's one of the most amazing parts of this process to see how lettering can be adapted to objects. Racing comes from a more rigid style of graphics and this (design) is more fluid. It will be interesting to see people’s reactions and to see the art in motion.”
    When asked about a debut date for the race car, Block hinted that a series of announcements will come in the following weeks regarding new partnerships. “The announcements and livery reveals will come later, obviously… I’m a race car driver, after all.” said Block. “We’ve got some big partnerships to announce very soon - some of which may surprise you. It’s going to be a rad and wild year!”

Zaltic
Zaltic

I remember getting hooked on him back in 2008 and I haven't stopped loving the vibe

16 timer siden
Ad Newme
Ad Newme

Wow interesting

6 dager siden
Colin’s GoPro Adventure
Colin’s GoPro Adventure

Let’s spread the word to try to get Ken Block to go to automation in Wisconsin Dells and bring his car. Let’s also try and get his to go into the burnout pit. It’s on May 22/23 Wisconsin Dells automation

7 dager siden
Colin’s GoPro Adventure
Colin’s GoPro Adventure

Let’s spread the word to try to get Ken Block to go to automation in Wisconsin Dells and bring his car. Let’s also try and get his to go into the burnout pit. It’s on May 22/23 Wisconsin Dells automation

7 dager siden
Colin’s GoPro Adventure
Colin’s GoPro Adventure

Let’s spread the word to try to get Ken Block to go to automation in Wisconsin Dells and bring his car. Let’s also try and get his to go into the burnout pit. It’s on May 22/23 Wisconsin Dells automation

7 dager siden
Colin’s GoPro Adventure
Colin’s GoPro Adventure

Let’s spread the word to try to get Ken Block to go to automation in Wisconsin Dells and bring his car. Let’s also try and get his to go into the burnout pit. It’s on May 22/23 Wisconsin Dells automation

7 dager siden
Colin’s GoPro Adventure
Colin’s GoPro Adventure

Let’s spread the word to try to get Ken Block to go to automation in Wisconsin Dells and bring his car. Let’s also try and get his to go into the burnout pit. It’s on May 22/23 Wisconsin Dells automation

7 dager siden
Lone Rahat
Lone Rahat

Nice

9 dager siden
Koushik Sarkar
Koushik Sarkar

That was great

9 dager siden
Ramandeep01
Ramandeep01

❤️❤️❤️👌👌👌👌

12 dager siden
Ryan Pyro
Ryan Pyro

Typically of artistic people they just scream "FLLLLLLOOOOOOOOGGG" Sure he nice guy. But let's be honest least import of cars is what wrap it has. Its changed easily enough

15 dager siden
rebsquared
rebsquared

Hoonifox wrote that

18 dager siden
rebsquared
rebsquared

WE WALK WITH extraterrestrial being AN WE NO NOT.

18 dager siden
THE Lonely Stoner
THE Lonely Stoner

I wanna see ken drive the nurburgring, But obviously not in a car that's 1400hp. Thats a little dangerous.

19 dager siden
Monirul hasan
Monirul hasan

Nice video

21 dag siden
honz
honz

@3:10 I see a Rolls... Is there a story here too?

23 dager siden
ElevenHours
ElevenHours

Imho the Gymkhana 3 Drip livery and Felipe Patone will never be beat and a 3rd place runner up is definitely Death spray

24 dager siden
lae eazy
lae eazy

🤣🤣🤣🤣https://youtu.be/8sia2IBlNPI

24 dager siden
Andrew Berndt
Andrew Berndt

His art style is kind of boring

26 dager siden
Jonathan Mendiola
Jonathan Mendiola

Wai whatever happened to the Hoonifox?

27 dager siden
мя нαρρу тяσℓℓ
мя нαρρу тяσℓℓ

Sorry, what does it say lol

29 dager siden
Connor
Connor

See a lot of Volkswagen in the back...

29 dager siden
GildanBlank
GildanBlank

why did you sell your “dream car”?

29 dager siden
Cruz Manuel Aguilar
Cruz Manuel Aguilar

Mexican design 🇲🇽😎

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Ballzout
Ballzout

G. A. F. Sorry Ken

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massimo xyz
massimo xyz

My favorityte drift lively

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Gone Fishin
Gone Fishin

This is a well presented art show. I cannot wait to see what the car looks like! Also, daps to the camera crew and editing team

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Alex Stasko
Alex Stasko

It will look better on a car

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Mîköl Pharley
Mîköl Pharley

I recently did a painting called I called #MoonFlower with the same color scheme. Silver, 2 blues, a teal, pink. Cool turn out dude!! #WholeLottaDrip

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Domantas Jakubauskas
Domantas Jakubauskas

it's may be hint about some german car audi or vw eg

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Pug Whisper
Pug Whisper

Wanted a hoodie bad and went there and everything was gone super bummer! Everything from hoonigan that I like and try to get is always sold out. Guess I’ll stop trying lol

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SxKallTod
SxKallTod

Im still wait for hoonifox

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Zachary Zimmer
Zachary Zimmer

3:45 No carcaine when filming!

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Lucas Soobramoney
Lucas Soobramoney

RWB 911

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noname 55
noname 55

Electric Audi next

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Justin Lewis
Justin Lewis

gotta get ten hundred for 2022 #tenhundred

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Jay Slim
Jay Slim

usually they release shit at christmas. Plus race season started months ago.

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Fintage693
Fintage693

Hell yeah 🇲🇽 the Mexican touch💯💯💪🏾💪🏾🔥🔥

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Chase Lunsford
Chase Lunsford

I f******* love it...

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High Appreciation
High Appreciation

this looks fkn rad! cant wait =)

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Charles Milburn
Charles Milburn

SO there's no hoonifox?

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Stevie Jo
Stevie Jo

I bet it's a Toyota too!!

Måned siden
Michael John Jones
Michael John Jones

I wonder if Nick Swordson can shred. Should do an episode with Nick at the Yard. It wouldn't be unfunny or unentertaining.

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Rage against The mainstream
Rage against The mainstream

Guess I'm the only one who thinks there was a very good reason this sort of design was left in the 80s/90s. I'll reserve judgement until I see it on a car but so far not keen. Just my opinion

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Do or Die
Do or Die

🔥

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Xanders Wayne
Xanders Wayne

Que cool como va agarrando forma todo su proceso!!!... 👌🏼👌🏼👌🏼👌🏼💯💯💯💯🙌🏽🙌🏽🙌🏽🙌🏽🙌🏽

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Joseph Glazier
Joseph Glazier

I'm certain Blake Wilkey enjoys your new color palette...

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Pistol Pete
Pistol Pete

Best of luck with everything. You are awesome.

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William Hayashi
William Hayashi

Cossie V1 was very well suited in that time! RIP Ken Block keeps the BMW art cars vibe living.

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Jonathan Sebera
Jonathan Sebera

Letttt goooooooo can't wait for the new cars

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Geordie Fifield
Geordie Fifield

Soo this years merch gonna be extra fire I see

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Slotmech
Slotmech

"Cut to the cars and merch!" That's what I want to hear. :)

Måned siden
Jake
Jake

Ken left Ford? Please god don't let it be volkswagen 😑

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noname 55
noname 55

Hes getting an electric audi sry bro

Måned siden
TannerThomlison
TannerThomlison

Did I miss something?? What’s the story with that orange VW bug in the background?

Måned siden
Adrian Kaballero
Adrian Kaballero

that's the ScumBug from Hoonigan series

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BL00D H4ND
BL00D H4ND

So the so the fox body mustang is outa the picture?? It looked sick as fuck, would love to see it come to life.

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Jay Enn
Jay Enn

liked; this video didnt show up on my suggestions until today. wtf is going on with youtube lately!?!!

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Stroller-Joe
Stroller-Joe

Imagine a Ed Hardy style livery

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Josh Gotter
Josh Gotter

When Ken popped on screen his stare was so intense I felt like I was being yelled at by a crack head lol damn still my hero but whoa!

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Phillip Howard
Phillip Howard

He looked tweaked

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Josh Gotter
Josh Gotter

I’m feeling a Subaru announcement coming... catching gymkhana 2-3 vibes

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Logan Van De Graaff
Logan Van De Graaff

I’m thinking VW Audi is his next car sponsor

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noname 55
noname 55

spot on electic audi with sportquattro styling

Måned siden
Grant King
Grant King

Anyone got some odds made as to the partner? I'm thinking 3:1 on Toyota, 5:1 on Subaru, Hyundai, or Audi, 10:1 Chevy, BMW, Volkswagen, Dodge, 35:1 Aston.

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Callum Burton
Callum Burton

Like the new livery ken it looks sick😃👍

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Callum Burton
Callum Burton

Good video ken😃👍

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Ralph V
Ralph V

Why did he leave FORD ??? He WAS FORD !!!

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Raine Harkins Productions
Raine Harkins Productions

How could Ford possibly let Ken Block walk away

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Bearrett 50 Kal
Bearrett 50 Kal

As an Adidas fan my dream is that you guys do a Hoonigan x Adidas collab, I think they'd sell pretty well too. Would be sick to see limited edition shoes to match Ken's new liveries

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Jonathan Porter
Jonathan Porter

Not sure he would collab with Adidas, considering Ken started his own shoe company back in the day. It's called DC Shoes, ever heard of 'em?

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by ARATH
by ARATH

Awesome

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Chris Kelk
Chris Kelk

bring the hoonicorn back!!! ken you were great in that monster

Måned siden
KENNY Lad
KENNY Lad

📞 call a doctor this is 😲SICK😲

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Your Mother should of swallowed
Your Mother should of swallowed

I'm still giggling when I see a new Ken Block video of him not sponsored by any car manufacturer, especially Ford or Subaru. Buwhahahaha my boy Ken got canceled lol.

Måned siden
Your Mother should of swallowed
Your Mother should of swallowed

@Jonathan Porter Ford Dropped Ken, get that clear !!! He had Hoonifox and a new Hoonicorn in the works. Millions lost!!! Let's see if we can trigger a response from Ken. I've been using #DropKenBlock with every Ford post I see for 4yrs straight. Ken is a douche bag human, straight up !! So I will jump for joy when I say this again, Ken got Canceled!!!

Måned siden
Jonathan Porter
Jonathan Porter

Ken Block, cancelled!? I don't think your understanding of that word, and the context you're using it in, is correct. Just because he decided not to renew his contract with Ford, so he could be a free-agent instead, doesn't mean he got cancelled. Far from it, in fact. Now he has the open option to work with whatever company he wants to. Did you even watch the video? Clearly he's anything but cancelled.

Måned siden
Creeper car
Creeper car

gymkhna 2 is the best of gymkhana

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Nicky Snaith
Nicky Snaith

The troy lee design was better in my opinion

Måned siden
Jared Regis
Jared Regis

Arriba Durango!! Saludos desde Milwaukee Wisconsin hasta Bermejillo Durango! Un día volveré te lo juro! ❤️❤️ mucho orgullo!!

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xbyly87
xbyly87

What happened with ford

Måned siden
Hazmi Arfiansyah
Hazmi Arfiansyah

Mantap ngabb suka warnanya!

Måned siden
Droop Down
Droop Down

Cool new approach. The decision to go with limited, streetwear-esque, high end merch, makes a lot of sense.

Måned siden
Коля Морозов
Коля Морозов

Шш

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Edward Kwak
Edward Kwak

Dope.

Måned siden
Brad A
Brad A

I always thought a livery was a stable. Turns out it's a uniform. And there's a "livery stable" lol.

Måned siden
Shain Clarke
Shain Clarke

Let's goooooooooooooooo

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Knight Customs
Knight Customs

Awesome!

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Jay Walker
Jay Walker

Sorry to ask, but what happened to the hoonicorn? Or are you just keeping it a secret?

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Alex Strong
Alex Strong

Show us the car!!!!!

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RGULTRATEC REGI
RGULTRATEC REGI

god block, very god

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Juju Gohard
Juju Gohard

We no the car.

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Deverouxe
Deverouxe

I’m assuming this isn’t being sold through Hoonigans store since of the relocating?

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Deverouxe
Deverouxe

I wanna see melting popsicle and doughnut merch from this guy. You guys love doughnuts obviously 🍩.

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rsanjur
rsanjur

I still consider the Gymkhana Subaru as the Top-Tier livery

Måned siden
Letboilen Haokip
Letboilen Haokip

Hey♥️👍

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amend
amend

Would love to get some but I can’t cuz I’m in the uk and were out of Europe and it’s just a joke to order things outside of Europe and even Europe ! Please help with this hoonigian

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Rage Quit
Rage Quit

I NEED IT!!!

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sir darkness the fourth king of the trees
sir darkness the fourth king of the trees

That shade of purple is visually pleasing

Måned siden
Brandon Abbott
Brandon Abbott

I think Rabbit or Golf when seeing these colors and style

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Jacob Myers
Jacob Myers

What does it say?

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Jacob Myers
Jacob Myers

@Ken Block that’s so sick, I need the shirt asap.

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Ken Block
Ken Block

Tire Slayer

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Keith Mceuen
Keith Mceuen

It’s identical colors and everything to early 90’s Kawasaki graphics

Måned siden
Brandon Diane
Brandon Diane

I am going to be all over this merch when it drops. That painting is going on my body 👌🏽

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Joel Heneger
Joel Heneger

So what about that bug in the backround??????

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Kelly Priice
Kelly Priice

I’m hoping he goes Subaru or Porsche

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LikwidFoX
LikwidFoX

Is Scotto actually Burt Kriesher?

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J ay
J ay

Congrats.

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